About us

About Us

Welcome to Maison Maxine, a British activewear and lifestyle clothing brand that blends quality, comfort, and purpose. Founded in 2023 by Yui, a visionary entrepreneur and mother, Maison Maxine was inspired by her daughter, Maxine, whose name graces our brand. With a mission to support both physical and mental well-being, we create activewear designed to empower every wearer.

Our Story

Maison Maxine’s journey began with a logo created in 2005, long before its purpose was realized. Yui, captivated by its design, held onto it for years until the inspiration struck to bring it to life. Initially exploring the idea of an underwear brand, she pivoted to activewear and lifestyle clothing after encouragement from friends, recognizing the broader impact she could make in promoting healthy living.

With over a decade of experience in finance and running an international animation and post-production studio, Yui has brought her artistic vision and business acumen to the world of fashion. She channels her creativity and passion for well-being into every design, ensuring Maison Maxine’s products are not only functional but also a source of inspiration for the mind and body.

Our Philosophy

At Maison Maxine, we believe that good physical health and mental well-being go hand in hand. Our activewear is crafted with movement in mind—comfortable, high-quality, and suitable for every exercise routine, from yoga to high-intensity training. But we also recognize the importance of mental health, which is why we strive to create designs that inspire confidence and positivity.

Why Maison Maxine?

• Comfort and Quality: Our clothing is designed for freedom of movement and durability, so you can focus on your goals without distractions.

• Inspiration and Empowerment: Each piece reflects our belief in the power of self-care and mental resilience.

• A Personal Touch: As a woman-led start-up, Maison Maxine represents the strength and determination of its founder, bringing a deeply personal perspective to every product we create.

Join Our Journey

Maison Maxine isn’t just a brand; it’s a movement towards better health, inside and out. We invite you to join us in celebrating the beauty of balance—because when you feel good, you move better, and when you move better, you live better. Together, let’s make every step forward one that uplifts the body and the mind.